For years, we have been working with Tres Monjitas, launching new products, creating fun
social media campaigns and contests to create that engagement with the people.
We stepped out of the box creating a campaign for the launch of the brand’s new product;
long-lasting milk. This was a challenge we were eager to take. For this campaign we used
press releases announcing the launch of the product. We also used Daddy Yankee’s catchy hit
song Dura for the T.V. commercials. The song helped impulse the main characteristic of the
product, long-lasting.
