We were presented with the opportunity of creating Liberty Media’s branding from
scratch. Happily, we took this opportunity and instantly put our creative team to
work with this branding. We are proud of the final product delivered to the client.
We stepped out of the box creating a campaign for the launch of the brand’s new product;
long-lasting milk. This was a challenge we were eager to take. For this campaign we used
press releases announcing the launch of the product. We also used Daddy Yankee’s catchy hit
song Dura for the T.V. commercials. The song helped impulse the main characteristic of the
product, long-lasting.
