Surrounded by tropical scents, colors and flavors. That’s how working with ST. Ives always felt like. Inspired by the brand’s look and feel, we came up with the slogan ¿Qué sabor tiene tu piel? Which translates to What does your skin tastes like? With this slogan, we were trying to invite people to awaken their senses through the natural ingredients of the brand’s products. We used the #MiPielSabe so that consumers would interact with the brand in social media platforms such as Instagram.
